Pollo Nero

先日アップしたA alla Z さんのサイト用に作成した、A alla Zさんの物販部門Pollo Neroのロゴアニメーションです。

Pollo Neroとはイタリア語で「黒い鳥」という意味で、
A alla Z さんの新店舗の地名「黒鳥」に由来しています。


その土地の恵みを見つけ、伝え、共に育む鳥。新潟という土地を愛し、その素晴らしさを共有しようというA alla Zの想いを形にした鳥です。


It is the animation for the log mark of “Pollo Nero” which I have designed for A alla Z, Italian food Restaurant in Nigata, Japan.

The name of place of the restaurant is “Kuro-tori” which means “black bird” in English and “Pollo Nero” in Italian.

I made the design fit with black bird as the shop name and address means, and the shape looks, a bit, like the shape of New beautiful restaurant building which has nice slope shape of the roof.

I imagined the black bird as the bird which brought back leaves of a olive to Noah’s Ark: discover the beauty of local food and let everyone know about it.

well… anyway, I hope the appearance of logo itself enough cool to you without knowing my intension….